Marketing and Sales
October 17, 2016 at 6:20 pm
Despite taking the San Francisco 49ers to the Super Bowl in 2012, Niners quarterback Colin Kaepernick is perhaps best known for his recent choice to kneel during the national anthem before games as a show of protest. Yesterday, when Kaepernick and the 49ers went to Buffalo to face the Bills, fans took to the parking…
October 17, 2016 at 5:43 pm
In my last article, I discussed the No. 1 reason why most people in our industry aren’t rich. In that article, I stated that there is no good reason for people in our industry to make less than $500,000 per year income unless they choose not to. To some, that may sound like a lofty,…
October 17, 2016 at 3:00 pm
Bruce Irvine, owner of Atlanta, Georgia-based Proforma Irvine Group, grew his sales from $472,000 to more than $2.4 million in just three years. He plans to more than double his business next year with a goal of $5 million in sales. How has and how will Irvine accomplish his dream? It is with the power of a three-letter-word: “Yes.” Read more
October 14, 2016 at 5:12 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I buy giant bags of candy. When the cashier asks if I'm getting ready for trick-or-treaters, I lie and say, "yes.") Last week, Promotional Products Association International (PPAI) won…
October 10, 2016 at 6:35 pm
Chinese e-commerce platform Alibaba has been the subject of debate for some time now—last December, the company hired a former Apple investigator to fight the numerous counterfeit goods on the site; in June, the U.S. Securities and Exchange Commission investigated the company. Now, the American Apparel & Footwear Association (AAFA) has released a statement calling…
October 7, 2016 at 6:19 pm
After a series of consolidation in the international shipping community, and a declaration from South Korean shipping firm Hanjin Shipping that government-backed companies made competition impossible, two of China's largest shipping companies agreed to combine…
October 7, 2016 at 5:57 pm
Question: What do you know about buying groups? Answer: There are variations of buying groups in our industry—from a couple of distributors banding together loosely to companies that offer other services and approaches. To answer this question fully, I went to Jamie Coggeshall, president of AIMastermind (AIM), a group that purely is a buying group.…
October 7, 2016 at 4:10 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I start thinking of my Halloween costume, even though I swore I wouldn't wait until the last minute again this year.) Last week, Promotional Products Association International (PPAI) won,…
October 6, 2016 at 5:52 pm
As Hurricane Matthew makes its way up the East Coast, multiple suppliers located in Florida, South Carolina and North Carolina are taking steps to ensure their business goes on…
October 6, 2016 at 5:30 pm
Some day, I'm going to change! Many adults still are struggling to find out what they want to do. Oh, they're busy. But mostly they react and react and react, and never really set their own directions. They expend a lot of energy trying to make a living and spend little time making a life.…