Marketing and Sales
October 26, 2016 at 5:57 pm
Some people have learned the hard way that when it comes to giving a gift—say, to your significant other—you don’t want to get them something without giving it any thought. No way. Similarly, when a client comes to you with a need for promotional products, you wouldn’t throw a dart at your catalog and just…
October 25, 2016 at 6:18 pm
Hanjin Shipping announced yesterday that it will close its European operations, a move The Wall Street Journal said points to probable liquidation. "The company's European route services have completely halted," the company said in a filing, according to…
October 25, 2016 at 5:32 pm
Though I already have provided my opinion of the best NBA giveaways, the experts at ESPN ranked the top five NBA giveaways this season. There certainly are some creative promotions, and even with the ones I thought I had seen before, I noticed cool, new features that I wouldn't have thought of. ESPN gave the…
October 25, 2016 at 3:58 pm
Heritage Sportswear + Virginia T's, Hebron, Ohio, has added Kelly O’Brien, MAS, and Courtney Doyle Vokovich to its sales team. O’Brien's career, spanning 25 years, includes distributor and supplier roles, with a focus on serving customers and developing new business relationships. O’Brien will manage accounts in Michigan and Northwest Ohio. Courtney Doyle Vokovich’s involvement in…
October 21, 2016 at 5:27 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I'm on edge walking around my own neighborhood because of the "zombies" wandering around outside of Eastern State Penitentiary.) Last week, Dri Duck Traders won, and now will face off…
October 21, 2016 at 3:20 pm
Zagwear, Orangeburg, N.Y., announced it is opening a new office in the U.K. to support Europe, the Middle East and Africa markets, and respond to the growing international demand for custom premium and promotional product programs. The new Zagwear office will be located just outside of London, and will serve as a hub for the…
October 20, 2016 at 5:45 pm
PWS, Brea, Calif., announced that it has added John Short as its new Midwest/South regional sales manager. “John is the kind of person with the professionalism that we want to have on the team here at PWS, and we are thrilled to have…
October 20, 2016 at 5:36 pm
Between commemorative merchandise for major sporting events, giveaways and retail items, it's no surprise that the licensed sports merchandise market is successful. Now, according to a study by Transparency Market Research, the global sports merchandise market…
October 18, 2016 at 6:18 pm
Be bad at something, perhaps a few things. Consider being downright awful at one thing. Why be bad at something? Simply put: So you can be great at the things that matter. Consider Amazon. It isn't great at "in-person" customer service, even though it is great at customer service. In fact, it offers some of the…
October 18, 2016 at 5:30 pm
Sterling Cut Glass, Erlanger, Ky., announced today that Mike Sellers has joined the supplier of crystal awards, gifts and drinkware as the new director of sales. Sellers will be responsible for growing the Sterling Cut Glass brand nationally through key relationships…