Marketing and Sales
November 21, 2016 at 2:24 pm
In my last blog article, I discussed the fact that most distributors don’t really own a business, but rather, they own a job. The test to determine if you own your own business is if you can fly to Hawaii for three months and tell someone else where to send your check. The key words…
November 18, 2016 at 3:07 pm
Texas A&M University recognized Dallas-based Elevate Brand Marketing as a member of the 2016 Aggie 100, which honors the fastest-growing companies in the world, owned or operated by former Texas A&M University students. Elevate Brand Marketing was ranked No. 2 overall and No. 1 in North Texas with a compound annual growth rate of 200.5…
November 18, 2016 at 2:43 pm
Research and Markets announced that, according to its "Global Lithium Ion Battery Market 2016 to 2020" study, the global lithium-ion battery market could grow 15 percent over the next four years, according to…
November 18, 2016 at 2:33 pm
Just like the leftover World Series merchandise celebrating a hypothetical Cleveland Indians victory, leftover campaign merchandise has to go somewhere. Unlike the Indians gear, which met its untimely demise, campaign merchandise from both the Clinton and Trump camps will go to supporters for a discounted price. The Hillary Clinton campaign sent out an email blast…
November 18, 2016 at 1:56 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: The weather is in the 60s today, but there are rumors of snow coming to Pennsylvania soon. Make up your mind, nature.) Last week, Maple Ridge Farms won again, and…
November 17, 2016 at 2:56 pm
As more of President-elect Donald Trump's plans for the next four years surface, we've addressed how certain policies could affect promotional products professionals and their businesses. For…
November 17, 2016 at 1:58 pm
Proforma, Cleveland, has announced it will once again host its annual Regional Planning Retreats and Energize Summits in seven cities across North America. These networking and educational events provide Proforma owners and sales representatives with the opportunity to connect with industry-leading vendors, learn proven strategies to increase their sales and gain access to award-winning business…
November 16, 2016 at 2:33 pm
Now is a big time for sports. The World Series just wrapped up, the NFL season is getting down to crunch time, and the hockey and basketball seasons are just getting started. So, it makes sense for merchandisers to cash in on the fans' excitement. But, as we've seen plenty of times before, not all…
November 16, 2016 at 2:10 pm
After announcing a price increase for stamps, the United States Postal Service (USPS) reported a $5.6 billion loss for this year. According to The Hill, USPS had $610 million in controllable income for this year, down from $1.2 billion last year. This loss increased from $5.1 billion last year. "To drive growth in revenue and better…
November 16, 2016 at 1:29 pm
The St. Regis Group, Indianapolis, announced that it has hired Ryan David as the company's new chief revenue officer. David will be responsible for overseeing and consolidating all sales efforts for the group's growing portfolio of 10 supplier companies. David has more than 19 years of experience in sales and business development, working in telecommunications and…