Marketing and Sales
November 29, 2016 at 2:27 pm
Unlike the Cleveland Indians apparel that heralded them as 2016 World Series Champions, apparel celebrating Hillary Clinton's theoretical campaign victory could end up as collectors items, some experts say. According to Fox 5,…
November 28, 2016 at 12:53 pm
The dust from the Black Friday stampedes seem to have settled, but a more intangible stampede is happening online today. Today is Cyber Monday—a day similar to Black Friday but without the need to camp out in front of a storefront for weeks on end in the hopes of a sweet deal. While most of…
November 28, 2016 at 11:08 am
The first rule of business is you need to know your target market. These days, your target market mostly consists of baby boomers, Gen Xers, and, of course, millennials. With that in mind, it’s important to understand the backgrounds of each generation, so that you can give your clients exactly what they want. That way,…
November 23, 2016 at 2:12 pm
The right fit goes a long way. Just think about it in terms of something we, in the promotional products industry, are all familiar with: T-shirts. Imagine you’re giving away 100 T-shirts. If all 100 are the same size, how many people are really going to wear them (and wear them again)? People want what…
November 23, 2016 at 1:59 pm
4imprint, Oshkosh, Wis., awarded more than 200 one by one grants to charitable organizations during the third quarter of 2016. The expanded one by one charitable program awards two $500 promotional products grants each business day. A variety of organizations use these in-kind gifts to help raise funds, increase awareness, recruit and recognize volunteers, and…
November 22, 2016 at 2:37 pm
The U.S. Census found a major shift in the most populous generations last year, when it declared baby boomers lost the title of the largest living generation. Pew Research Center determined millennials just have a slight edge on baby boomers, with 75.4 million and 74.9 million, respectively. While millennials have a big presence, Gen Xers…
November 21, 2016 at 3:20 pm
We've looked into how Donald Trump's election victory could affect the promotional products industry in the past through his proposed tariffs and desire to bring manufacturing jobs to the U.S.…
November 21, 2016 at 3:07 pm
To gear up for Super Bowl 50, the NFL debuted a collection of women's apparel at the first NFL Style Showdown. The collection included big-name brands, like Majestic, Nike and…
November 21, 2016 at 2:24 pm
In my last blog article, I discussed the fact that most distributors don’t really own a business, but rather, they own a job. The test to determine if you own your own business is if you can fly to Hawaii for three months and tell someone else where to send your check. The key words…
November 18, 2016 at 3:07 pm
Texas A&M University recognized Dallas-based Elevate Brand Marketing as a member of the 2016 Aggie 100, which honors the fastest-growing companies in the world, owned or operated by former Texas A&M University students. Elevate Brand Marketing was ranked No. 2 overall and No. 1 in North Texas with a compound annual growth rate of 200.5…
