Marketing and Sales

Last week, I attended a procurement conference in Washington, D.C. It was a content-driven, thought leadership, focused event. Because I was attending this event as a supplier, my focus was to meet as many valuable contacts as possible. Most people consider me an extrovert, but the thought of having to network with people who may be hesitant to do business can cause even the most vivacious, outgoing woman to have turtle-like symptoms. How should I introduce myself?...

It's unlikely that cotton will lose its spot as the top material for apparel production any time soon, but increasing costs, uncertain availability and several other issues are worth monitoring...

There are some things we just can’t plan for or change. The weather is one of those things. No matter how well we try to control everything, there are always unavoidable roadblocks that we have to overcome. Jean Moore, account executive for BrandAlliance,…

Last week, Promo Marketing kicked off our seventh year of Power Meetings with a four-day extravaganza in Ft. Lauderdale, Fla. The event, held at the DoubleTree Suites by Hilton, was the first of four Power Meetings set for 2018. And boy did it deliver. Here's what you missed if you weren't lucky enough to attend...

Travel is an enormous industry in the U.S. The U.S. Travel Association reported that in 2016, the U.S. travel industry generated $2.3 trillion dollars. That covers both business and leisure travel. That’s quite a chunk of change, right? So, what does this mean for you, a promotional products distributor? Is this our sly way of…

We at Promo Marketing know how important a logo is. We've seen what happens when a logo design goes right, and we've seen what happens when a logo design goes wrong. Unfortunately, Target learned a valuable lesson in logo design, and hopefully, you can learn from its mistake. As part of its new apparel brand…

In the real estate business, hospitality is key. When people are searching for their future home, they want to feel comfortable, not only with the physical place they will be living in, but also with the person they hire to help them find it. This is what makes the job of a real estate agent…

It seems, to varying extents, we are always looking to market and promote ourselves, with many…

Aside from my age, certain behaviors and beliefs lead me to feel creaky occasionally, including my penchant for beginning a majority of my email correspondences with “Dear.” Well, it turns out I could be accelerating my journey to becoming a fossil, as a study by Boomerang showed that the formal introduction trailed four other salutations…