Marketing and Sales
March 7, 2018 at 12:04 pm
Terry Town, San Diego, announced the hiring of Bob Heintz, bringing more than 20 years of industry experience to the Terry Town family. Heintz, who will hold the position of director of national sales, will be responsible for key account management, national…
March 5, 2018 at 2:15 pm
Failure is a part of success. Sometimes failure can be the key to your fortune. You may have heard the story of how an engineer at 3M was trying to invent a super strong adhesive, but came up with a super weak one instead. That weak adhesive he invented became the secret to 3M Post-it…
February 28, 2018 at 12:46 pm
It’s not as if Diageo didn’t have any recent examples to look toward as warnings against such marketing. The Doritos debacle isn’t even a month old at this point, and if anything was made clear by the outrage following the suggestion by PepsiCo’s CEO that “lady Doritos” could become a thing, it’s that women don’t like to be told that they are dainty or delicate or in any way at all any different from men with regard to how and what they eat...
February 26, 2018 at 11:32 am
Beacon Promotions, New Ulm, Minn., has hired Mark Whitner as the new regional sales manager covering New York, New Jersey and Pennsylvania. “We’re very excited to add Mark to the Beacon sales team,” said Lisa Pelzel, vice president of key accounts for Beacon. “With his industry knowledge and experience, we are confident that he will…
February 22, 2018 at 3:07 pm
We haven't really made too much of an effort to hide our Eagles pride here at Promo Marketing. (And we shouldn't have to hide it. We've waited a long time for this!) Others, especially our neighbors a few hours up I-95, aren't so excited about the Eagles' historic win. Barry Lipsett, president of Sharon, Massachusetts-based…
February 22, 2018 at 2:35 pm
Chocolate Chocolate, Blaine, Wash., announced the recent hire of Chris Dollar and team at Chris Dollar Marketing Group LLC (CDMG) as its new multi-line agency in New Mexico, Colorado, Oklahoma, Arkansas, Louisiana and Texas. CDMG will help them in continuing to provide customers with quality custom molded chocolate throughout these territories. Dollar and his team…
February 21, 2018 at 10:56 am
My last blog, “5 Reasons to Stop Using Voicemail,” triggered several conversations with people who had different viewpoints. Some conversations, including one left as a post on the blog, asked for ways to increase responses. Today’s post gives you alternatives to increase responses that are much more worthwhile than leaving voicemails especially when prospecting. Do…
February 20, 2018 at 2:32 pm
Elevate Brand Marketing, Dallas, announced the hiring of Amy Parker to the position of inside sales manager. In this position, she will provide support to the company’s account managers with product research, vendor evaluations, product and service quotes, project management, and client relations. “With her tremendous background in shopper marketing and advertising, Amy will broaden our…
February 13, 2018 at 2:06 pm
BIC Graphic North America, Clearwater, Fla., announced yesterday that it has appointed David A. Klatt Jr. as CEO, effective immediately. Klatt is somewhat of an outsider to the promotional products industry, most recently serving as the CEO of AAMP Global, a Clearwater-based manufacturer of aftermarket automotive parts and original equipment manufacturer technology. Not completely foreign…
February 12, 2018 at 12:34 pm
Though I can identify most of the European nations’ flags (Slovenia, you definitely stumped me), I know that Sheldon Cooper would never invite me to appear on his eponymous “Fun With Flags” podcast. Being a vexillologist suits the “Big Bang Theory” character just fine, but most people would likely struggle to know what threads represent…