Marketing and Sales
March 22, 2018 at 11:38 am
Hub Pen Company, Braintree, Mass., announced the addition of associate account executive Mitch Warren to the inside sales team. Warren has promotional marketing in his blood: His father is a distributor in his hometown of Scituate, Mass., and Warren started his own small marketing business while attending the University…
March 21, 2018 at 1:57 pm
Roger Bannister passed away a few weeks ago. His life holds a powerful lesson for all of us. In the early 1950’s it was considered physically and mentally impossible for any human to run a four-minute mile. But in 1954, Roger Bannister became the first person to break the four-minute mile barrier. Within months, another…
March 21, 2018 at 1:32 pm
Vantage Apparel, Avenel, N.J., welcomed Brian Deissroth as the new regional sales representative for Southern New Jersey and Eastern Pennsylvania. Deissroth brings to Vantage more than 10 years of experience within the promotional products industry. In his most recent position with a prominent multi-line firm, Deissroth oversaw all…
March 15, 2018 at 12:49 pm
Success in the promotional products industry is predominately based on strong relationships, which is why we've built our Power Meetings events around connecting promotional products distributors not just to suppliers, but to other distributors as well. Here's how...
March 13, 2018 at 1:49 pm
Nonprofit organizations consistently rank as one of the top purchasers of promotional products. From fundraisers to donor gifts, there’s no shortage of potential selling opportunities. If you’re looking to grow your philanthropic promotional business, it’s important to know what the client is looking for, what products consistently perform well and what new ideas are growing…
March 13, 2018 at 1:31 pm
Promo Marketing's sister publication, Print+Promo, released its Under 40 list, which celebrates workers in the print and promotional industries making waves before their 40th birthdays. Among the print and promo professionals, there are a few names that likely will stand out to distributors working in the promo side of things, like Miles Wadsworth from Logo…
March 12, 2018 at 10:39 am
Getting through to C-level decision-makers demands effective follow-up techniques, and today’s best performing sellers have them.
March 12, 2018 at 10:06 am
At Proforma, we’re not calling this year 2018 … we’re calling it 2X18. Our 2X18 Video Series is designed to give busy industry professionals like you some of the best quick tips and tricks to help 2X your success, your profits and your fun in 2X18. Video #3 of our 2X18 Video Series reveals one…
March 9, 2018 at 2:09 pm
HUB Promotional Group multi-line reprepresentative (MLR) Matt Carter with Flanagan & Associates was named MLR of the Year by the Georgia Association of Promotional Products Professionals (GAPPP). The award was given at the GAPPP Expo at the Cobb Galleria in Atlanta last month. This is the second time Carter…
March 8, 2018 at 2:51 pm
At first glance, Lufthansa's rebrand is a subtle one. The specific hue of blue it's used since the '60s is a shade or two darker, and the yellow is replaced by white. It's not an earth-shattering change by any stretch, but the German company's reasoning behind the color change reflects a greater trend in advertising:…