Marketing and Sales

The "Jurassic Park" reboot franchise that started with 2015's "Jurassic World" has become a behemoth (a T. Rex, one might say) of a blockbuster. So, it's really fitting that the franchise goes larger than life with its promotional campaign, isn't it? "Jurassic World: Fallen Kingdom," which hits theaters in June, has a promotional budget of $185 million, more than double its spending for the first installment three years ago...

Many of these misspellings will inspire incredulous reactions while others will have people saying, “I can’t spell that either.” All of them, though, remind us that proofreading, a huge element of the promotional products realm, will never lose appeal, especially if we are tackling “apparel,” which the good folks in West Virginia have trouble stitching together properly...

Major brands are experiencing massive growth in apparel featuring large and prominent logos. The reason? What else: the selfie craze. That could mean big things for the promotional products industry...

On episode 4 of the Promo Marketing Podcast, PPAI's Paul Bellantone joined Sean and Brendan for a wide-ranging discussion on mergers and acquisitions, outside competition, Promotional Products Work! Week, Legislative Education and Action Day, and why it's time for the promo industry to grow up and start respecting itself, dangit! Plus, have you seen those apology commercials from Uber, Facebook and Wells Fargo? Man are they bad!...

B2B customer reviews are a product research priority for 49% of buyers, finds a recent study. While product demos are still the No. 1

Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase...

Dating back to 1834, when members of the Cumberland Presbyterian Church founded it as Cane Hill School, the University of the Ozarks enjoys renown as the oldest higher education site in Arkansas. The Clarksville campus routinely receives regard as a U.S. News & World Report top tier destination, meaning that marketing its amenities finds employees…

According to the study, approximately 75 percent of B2B marketers believe that video is one of the most effective and important content platforms, with 60 percent agreeing on social media creative and 47 percent on email. In addition, 83 percent of B2B marketers believe that video plays a major role in driving lead volume, while 86 percent agreeing that it produces high-quality leads...

In marketing, there is quite a fine line between support and misappropriation. Here, we find an example of the latter, by which a work of art concerned with weighty themes such as truth, history and the oppression of women gets the merch treatment no one really asked for...