Marketing and Sales
June 12, 2018 at 2:36 pm
Everyone remembers his or her school days differently. Some focus on their days on a sports team, others remember their debate club success. Some remember the joys of math class, and others the misery of math class.…
June 11, 2018 at 1:32 pm
Last week, we raved about IHOP's latest marketing campaign, the IHOb switcheroo. We guessed at what the B might stand for, and tossed around ideas like bacon, bellyaches, beer flights, etc. But, today, the brand revealed the meaning of its mysterious "B," and we take back everything we said before...
June 11, 2018 at 1:30 pm
Since almost every business operating in this day and age has an online presence, they are required to automate promotions in order to ensure that personalized products reach individuals with matching customer profiles. This allows them to send the correct offer to the proper end-user at the proper time, resulting in their reaching a maximum sales potential...
June 8, 2018 at 1:50 pm
Based on the results of a simultaneously lauded and lambasted tweet, IHOP will soon supposedly christen itself "IHOb," with an explanation of the new letter’s meaning coming Monday. Whether this is a real name change or an elaborate ploy, we can appreciate the way in which the restaurant chain used its logo to strike viral marketing gold...
June 6, 2018 at 2:24 pm
Let’s imagine you go to the doctor for a sore throat. You sit down to discuss your symptoms, but the doctor doesn’t ask about your symptoms. Instead, she lists every ailment she knows without asking you any questions. It makes you feel unimportant. It makes you feel like your needs are irrelevant. It’s the same…
June 5, 2018 at 2:20 pm
Promo Marketing, the Philadelphia-based provider of product information and custom marketing solutions for distributor sales professionals, today released its 2019 Power Meeting and Power House dates. The big news? Two Power House meetings!...
June 4, 2018 at 3:45 pm
On vacation a few years ago, I stopped at an amazing gluten-free bakery. I have an allergy, so I had to go inside and try something. Once home and still dreaming of the delicious baked goods I’d eaten, I left a review on the bakery’s Facebook page and immediately got a response. The owner thanked…
June 4, 2018 at 2:21 pm
Webb Company, Eagan, Minn., announced the hiring of Jake Peterson as vice president of sales and marketing. With 10 years of experience in the promotional product industry, Peterson comes to Webb from LarLu Manufacturing, where he most recently held the position of national sales manager. Peterson has an outstanding…
June 1, 2018 at 1:54 pm
According to Adobe Digital Insights’ look at Adobe Analytics information, the NBA Finals contenders have already made their ownership groups far richer thanks to enhanced branded merchandise sales attributable to their postseason prowess. The data also shows how teams do in merch sales at other stages of the playoffs...
June 1, 2018 at 11:11 am
In opposition to the popular belief that millenials don't respond to email marketing, 10% MORE millenials, compared to older generations, sayt that promotional emails are influential "all of most of the time." Download this infographic on marketing for millenials.
