Management

Culture: The Print Industry Leader's Best Growth Opportunity
February 28, 2024 at 9:52 am

What creates the greatest opportunity for long-term success for a print industry company? Culture. Culture, as defined by Merriam-Webster, is “the beliefs, customs, arts . . . of a particular group” and “a way of thinking, behaving or working that exists in a place or organization.” It is the industry leader’s responsibility to set the…

Why Do Happy Customers Leave?
February 27, 2024 at 8:52 am

In this blog, Bill Gillespie shares how a past sales loss highlighted the importance of client-focused innovations.

The 'Direct to Consumer' Problem: How Distributors Can Navigate an E-Commerce World
February 26, 2024 at 10:45 am

The age demographics of the promotional products industry are changing. Millennials are now well into their 30s, and Generation Z is starting to graduate college and fully establish itself as a part of the workforce. Because of this, a lot of distributors who are firmly established in the promotional products industry don’t know a life…

Every Organization Needs an MVP
February 23, 2024 at 12:45 am

Upon researching multiple successful companies, it was evident they all share this one trait: most valuable processes (MVPs).

When That Much Is Too Much
February 22, 2024 at 5:00 am

When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist made.

An Engine Room Has No Windows
February 19, 2024 at 9:58 am

An Engine Room Has No Windows The engine room on a large cruise ship or yacht has no windows. If the captain commands, “full speed ahead,” the team in the engine room obeys, even if the ship is about to hit an iceberg. If the captain commands, “hard left rudder,” the team in the engine…