Management

2022 Top Distributors: How HALO's Rebrand Helped them Top Their Huge 2021
September 21, 2022 at 10:33 am

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon—No. 2 on our 2022 list—about the company's rebrand, and how it's contributed to their…

A Little Something Extra: How to Add Value to Your Promo Orders
September 20, 2022 at 10:23 am

“Upselling” is really just helping both parties add value to their order. Yes, the distributor will get a bigger sale, but the client is coming out with more than they might have known they needed. That, in turn, can create a better impression with the end-user, and everyone wins.

Proforma Recognizes Outstanding Suppliers at Annual Convention and Family Reunion
September 20, 2022 at 9:53 am

Proforma, Cleveland, recently recognized key supplier partners at the Annual Convention and Family Reunion for their enhanced levels of innovation, sustainability, quality, social conscience and service. Supplier partnerships are key to the success of the Proforma network. These awards were created to reward suppliers whose values align with the core values found within the Proforma…

iPROMOTEu Hires Jeff Marks as Director of Business Development
September 19, 2022 at 11:07 am

iPROMOTEu, Wayland, Mass., has hired Jeff Marks as director of business development. Marks will bring more than 30 years of industry experience to his new role, where he will be responsible for helping distributors and salespeople achieve their business goals through the extensive support and independence provided by iPROMOTEu.…

What Is Equity on Your Balance Sheet?
September 16, 2022 at 10:21 am

Ask the Accountant… Question: What is equity that shows on my Balance Sheet? Answer: In the basic accounting formula, equity equals assets minus liabilities. Assets are what you own, such as your bank account and accounts receivables. Liabilities are what you owe, such as accounts payables and credit card debt. Equity is the difference, or…