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Whether you care for her music or not, you have to admit that Taylor Swift is one of the biggest brands on the planet. So, there's a lot you can learn from the way she approaches her merchandise when a new album comes out.
The Arizona Coyotes just appointed fashion designer Rhuigi Villaseñor as its creative strategist. What this means is a greater focus on branding and quality merchandise. That idea has been used at other businesses like fast food lately, and this move shows that it's the future of promo branding.
The University of Florida is celebrating another Gainesville icon—Tom Petty—through a collaborative merchandise capsule benefitting two nonprofits. The Tom Petty x Florida collection just debuted on the Tom Petty store, as well as at the University of Florida bookstore and online. There will also be a pop-up store on site when the Gators face off…
The U.K. government has fined Scottish professional soccer team Rangers F.C., along with sporting goods company Elite Sports and retail brand JD Sports, for price fixing. According to a release from the U.K. government, the Competition and Markets Authority found that Elite Sports and JD Sports "broke competition law by fixing the retail prices of…
Super Bowl-winning quarterback Eli Manning went undercover at a Penn State tryout as "Chad Powers." He didn't make the team, but PSU sold and gave away T-shirts celebrating his inspirational mantra and disguise.
There are so many fast-growing markets that promotional products distributors can take advantage of. Right now, one such market is the beverage industry.
Disney is creating more ways for fans to buy branded merchandise by integrating an in-app commerce option into the Disney+ app. Other apps and services, such as Amazon Music, Spotify, YouTube, Instagram and Twitter, have made in-app purchasing possible, so it was inevitable that such a big commercial entity like Disney would get around to…
Food and beverage companies, and car manufacturers have turned toward lifestyle product lines as ways to appeal to new audiences and expand their reach beyond just what they're known for. The most recent was Chrysler, which is aiming to appeal to younger audiences by releasing athleisure pieces and lifestyle products like water bottles that paint…
Fanatics has been named as the official e-commerce merchandise partner for the 2028 Los Angeles Olympics. As part of the deal, it will operate brick-and-mortar merchandise stores and outfit volunteers.
7-Eleven, home of the Slurpee and practically synonymous with the idea of a convenience store chain, has done a couple merchandise drops over the last few years, but rather than continue one-off promotions here and there, it's going all in with the introduction of the 7Collection store...
