Fan Apparel
There was a scene planned for the new "Ant-Man" movie where the character hit home runs at Oracle Park in San Francisco. The scene got canceled, but Marvel already made 20,000 "Ant-Man"-themed Giants caps. So, what happens to them now?
Under Armour has been named the official apparel partner of the XFL, and will provide the official team uniforms, official sideline apparel, performance apparel, and footwear. The two brands have had difficult years, but the partnership could be mutually beneficial.
The Milwaukee Bucks released a private-label apparel line called Bucks In Six to specialize in more fashion-forward pieces. The Bucks are following the lead of other sports franchises and even restaurants to increase their branding footprint.
Patrick Mahomes? Jalen Hurts? Travis Kelce? All of these guys put on a good show during the Super Bowl, but no one entertained us quite like Rihanna during the halftime show. We wrote before about Rihanna's special line of Big Game-influenced apparel through her Savage X Fenty line. But, one piece of the line made…
The Super Bowl ended in crushing fashion for the Philadelphia Eagles, but fans can know the leftover merchandise for if they won will end up with those who need it. Also, we took a look at some of the coolest Chiefs gear available online today.
Derby County FC's shirts look a little weird, thanks to what seems like a case of running out of yellow ink. Fans noticed the shirt sponsor logo, intended to be green, appeared in different shades on players' jerseys. It was even blue on some.
Last year it was a bowling alley. This year it's a golf course. Michelob Ultra's star-studded Super Bowl commercial is once again getting a full line of corresponding merchandise, including apparel and golf equipment.
Despite the almost-rhyme, SPAM isn't known for being a glamorous product. That said, it's working with two food and travel influencers on a line of branded apparel and accessories.
AEW wrestler Luchasaurus, also known as Austin Matelson in normal life, is known for wearing a dinosaur mask in the ring. Now that he's getting some acclaim as the cold-blooded wrestling star, it makes sense that he and AEW would want to sell some merchandise featuring his likeness. But, the company that made his mask,…
Between Dietz & Watson's Philadelphia Eagles apparel campaign and the Milwaukee Bucks' branded hot dog wrappers, it's clear that a promotional campaign centered around hot dogs allows for creativity.