Fan Apparel

Between Dietz & Watson's Philadelphia Eagles apparel campaign and the Milwaukee Bucks' branded hot dog wrappers, it's clear that a promotional campaign centered around hot dogs allows for creativity.

For a lot of people, the Super Bowl halftime show is a bigger deal than the game itself. This year, Rihanna will entertain the masses during the break, and she's already commemorating the occasion with a special line of Savage X Fenty apparel for those who don't really have any skin in the game on the football field.

Former One Direction star Harry Styles is suing counterfeiters listing branded merchandise on platforms like Etsy and Amazon without his approval. According to Billboard, Styles filed a lawsuit earlier this week in Chicago federal court against online sellers violating his intellectual property rights.

Buffalo Bills Safety Damar Hamlin, who suffered a cardiac arrest on the field on Jan. 2, is on the road to recovery and showing his gratitude by creating a "Did We Win?" T-shirt with proceeds benefitting first responders and the University of Cincinnati's Trauma Center, where he received his care.

The recent Winter Classic at Boston's Fenway Park between the Boston Bruins and Pittsburgh Penguins just set a record for gamely concession and merchandise sales for an outdoor event. Jerseys were a big sell, but we took a look at other branded products that appealed to fans.

The NFL is investing in a new apparel and footwear brand called NOBULL, which will sponsor the NFL Scouting Combine. According to The Athletic, the league voted last week to invest additional funds into the league's capital fund 32 Equity to then invest in NOBULL. Since NOBULL's founding in 2013, the NFL has invested $96…

After Justin Bieber took to Instagram to complain about an unapproved merchandise line, H&M is pulling all of the products with his face and lyrics on them. "H&M has followed all proper approval procedures, as awe have done in this case, but out of respect for the collaboration and Justin Bieber, we have removed the…

Margaritaville knows the power of good experiential branding and logo placement. So, its decision to become the marquee sponsor of Major League Pickleball shows that the growing sport is a huge opportunity for promotional products.

Aldi released a line of apparel and footwear that it's calling the "Aldi Originals" collection. But, unofficially, the kids are calling it "Aldidas," thanks to the countless tongue-in-cheek references to the famous German brand.

Chick-fil-A is joining its competitors in the fast food space by offering its first line of branded merchandise through a new e-commerce platform. The famous chicken chain has always been known for exclusivity in some regard, being pretty much the only big fast food restaurant that closes on Sundays. So, it makes sense that it…