Fan Apparel

Phillies Player's Son Unveils His Latest T-shirt Design for Charity
November 1, 2023 at 11:35 am

A portrait then-8-year-old Liam Castellanos did of his big-league dad ended up on a T-shirt that the team sold through the Reds' official store, with proceeds going to charity. Now in Philly, Liam once again put marker to paper for charity, this time drawing himself and bringing his own face into the team.

Phillies Slugger Nick Castellanos' Son Is Designing Another T-shirt for Charity
October 17, 2023 at 9:20 am

Phillies right fielder Nick Castellanos' son, Liam, designed a T-shirt for charity while his dad was playing for the Cincinnati Reds. Now that he's in Philly and making history in the playoffs, the younger Castellanos is literally going back to the drawing board for another line of apparel.

A Vist to Philadelphia's 'Rocky' Store at the Philadelphia Museum of Art
October 16, 2023 at 11:23 am

The city of Philadelphia Visitor Center teamed up with Sylvester Stallone for a branded merchandise pop-up outside of the city's art museum. The museum steps are famous for the "Rocky" training montage, and millions of visitors flock to the statue outside each year, creating a perfect merchandising opportunity.

Colorado Merch Surges 1,200% Year-Over-Year Thanks to 'Coach Prime' Effect
October 12, 2023 at 12:58 pm

University of Colorado's merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.