Fan Apparel

Celebrity food endorsements have left the drive-thru and entered the convenience store, as snack food brands are continuing to partner with noteworthy names for branded campaigns. Frito-Lay just announced a partnership with Megan Thee Stallion, centered around a fictional "Flamin' Hot University."

There's nothing Guy Fieri loves more than rolling out and scouring America for its greatest diners, drive-ins, and dives. So, it makes sense for him to partner with all 32 NFL teams for a Flavortown-branded apparel line that showcases each franchise's home cuisine.

To celebrate the release of the new album "GUTS" by Olivia Rodrigo and Spotify and American Express hosted a pop-up event called the "GUTS Gallery," featuring all sorts of printed installations, promotional products, stickers, and of course an appearance by Rodrigo herself. The display looked like a bedroom, using the purple color scheme of the…

After a few successful promotional drops (including a collaboration with arguably Canada's most famous son after Wayne Gretzky), Tim Hortons launched a full online store to rival the competition in the food space who have fully embraced the lifestyle brand double-life.

LAFC, reigning champions of the MLS, just teamed up with PacSun to create a line of merchandise that captures all things Southern California without limiting itself to standard sports apparel – or even the local fans.

At the Minnesota State Fair, Sweet Martha's Cookie Jar is selling co-branded T-shirts with the fair's headlining musical act, The Black Keys. The shirts are limited to just 250, and are only available at the concert.

While some of the competition is focused on celebrity meals, McDonald's is combining a few different trends with a streetwear collab, a cultural tie-in meal, and a sauce packet that uses AR technology.

The Los Angeles Dodgers are celebrating an icon from a different franchise on Sept. 1. As part of Lakers Night, the Dodgers are giving away a special-edition Kobe Bryant jersey, which features both of his numbers — 8 and 24 — on a black and yellow jersey.

The St. Louis Cardinals made an absolutely genius T-shirt giveaway from Emo Night at the ballpark. It features a very sullen looking Cardinal, and uses the My Chemical Romance logo font, redesigned to say "My Cardinal Romance."

For this year's "Shark Week" collaboration with Discovery, Southwest Airlines surprised travelers from LaGuardia Airport with branded foam fin hats and a chance to meet a "Shark Week" host.