Fan Apparel
February 23, 2018 at 1:23 pm
That’s right folks, it’s the moment you’ve all been waiting for. It’s time for the definitive, indisputable, completely not in any way biased (or the work of one week-weary editor on a rainy Sunday morning) roundup of the best and worst Olympic merchandise. Enough stalling. Let’s begin...
February 15, 2018 at 3:24 pm
Fanatics has seen an 80 percent boost in Olympic gear sales as compared to the last winter Games, which took place in Sochi back in 2014. In addition to the popularity of snowboarding amongst fans, Fanatics credits its success to a bigger selection of official, USOC-approved items, which range from a cowbell on sale for $45.99 to a Swatch watch that sells for $119.99...
February 9, 2018 at 3:04 pm
It's really amazing how some people can turn around a half second of life into a poster, T-shirt or promotional product. Something that resonates with an audience can become immortal if the right person can capitalize on it. We've written before about "micro-moments," or these tiny happenings that become memes and mainstays of the cultural…
February 6, 2018 at 1:51 pm
When penning “Yesterday,” the penultimate track on The Beatles’ 1965 album “Help!,” Paul McCartney gave us the immortal lyrics “Yesterday, all my troubles seemed so far away/Now it looks as though they’re here to stay/Oh, I believe in yesterday.” Though those words were not likely on the minds of 48 online vendors on Thursday, the…
February 6, 2018 at 1:12 pm
On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear...
February 2, 2018 at 1:56 pm
Snapchat’s incredibly maligned Spectacles are notably absent from the online store. The Spectacles, which were launched to a ton of hype back in 2016, are the company’s only hardware product. They were designed to allow users to take photos and videos without having to hold their phones...
February 2, 2018 at 1:05 pm
As a money-making machine, the NBA possesses obvious assets in bringing joy to its audience, with stars such as Steph Curry, Kevin Durant, James Harden, LeBron James and Russell Westbrook (what a starting lineup they would make), riveting fans from October through June. While those standouts and their contemporaries specialize in reaching impressive athletic heights,…
February 1, 2018 at 12:53 pm
Whether they will be allowed to wear the uniforms during actual NHL games is a little uncertain, though the precedent has been set to some degree. Many NHL teams currently wear vintage uniforms for a couple of games a year, and the league has managed to cash in on retro jersey designs for its marquee Winter Classic games over the years...
January 31, 2018 at 1:57 pm
Filed in a federal court in Minneapolis, the lawsuit describes the as-yet-unknown defendants as “large-scale, professional counterfeiters.” The purpose of the suit is to provide the three plaintiffs with the power to stop counterfeiters from producing and selling their false goods, as well as to enact an ex parte temporary restraining order..
January 30, 2018 at 12:50 pm
With five consecutive winning seasons and two-straight American League Central Division titles, the Cleveland Indians have made many supporters hopeful that the diamond occupants will soon bring home the franchise’s first World Series title since 1948. No matter how much joy the organization has engendered, though, its use of a Native American caricature on uniforms…
