Fan Apparel

The World Series is over, with the Boston Red Sox cruising to a 4-1 series win over the Los Angeles Dodgers. But, honestly, who cares, because we need to talk about the digital vending machines Adidas used to dispense piles of branded World Series merchandise and promote a new line of shoes...

Earlier this week, the Wall Street Journal ran an op-ed taking a (presumably) tongue-in-cheek shot at Major League Baseball's playoff hoodies. These are the ones—adorned with each team's postseason slogan and logo and various MLB branding—that players wear in the dugout, because October baseball is a frigid, hellish nightmare that serves only to remind us…

Axes are having a weird moment right now. Yes, of course it's Halloween time, but I'm not talking about spooky axes. I'm talking about your run-of-the-mill, lumberjacky axes. They're design elements in boutique stores selling things I can't afford, gentrifying neighborhoods are suddenly full of axe-throwing venues, and it seems like every groomsman is getting…

The internet gives anybody, anywhere in the world, the ability to create something without having to deal with traditional gatekeepers. That can be good or bad, depending on the situation. In the case of the nearly 2,000 fake Women's March event pages set up to scam Facebook users into buying T-shirts, it was definitely bad...

Remember those creative Bud Light shirts that played off of Washington Capitals forward T.J. Oshie chugging a beer through his jersey? Well, it turns out a lot of Caps fans want to emulate Oshie's off-ice antics, because the shirt is selling for big bucks online. Many of the shirts are listed on eBay at the…

There's an old adage that you'd probably hear on college campuses: Only freshman wear apparel with the school's name on it. We know that's patently false because, well, we went to college, too. That same idea might apply to popular tourist destinations. The locals surely wouldn't wear shirts…

You can't buy achievements in video games. You can, theoretically, buy a "Destiny 2" T-shirt that says you've achieved something, though. It'll just cost you almost a million bucks. But there is another, less expensive way: If players manage to unlock a certain weapon by Oct. 31, they'll receive a code that makes the shirt available for a much more reasonable $24.99...

The official Donald Trump merchandise store is selling a Trump football jersey with the number 45 and the message "Stand Up for America" on the front, and the name "Trump" across the back where a player's name would usually appear. It's an interesting bit of counterprogramming to Trump's stance on the NFL anthem protests...

Bud Light has pretty much been the Forrest Gump of sports marketing these days. It’s everywhere. Think of a sports moment within the last two years, and try to argue that Bud Light didn’t capitalize on it. Super Bowl? They wrote “Dilly Dilly” in the sky and gave the team a statue. The Browns winning…

Here in Philadelphia, we do not often use the word “soft,” usually reserving it for mentions of the pretzels for which we are well-known and the sort of ice cream for which we go crazy every summer. No, folks, we are resolute residents who often feel the need to rebel against every swipe thrown our…