Fan Apparel

Golf Balls, Fast Food and Promotions Gone Wild: Our Favorite Posts of 2017
December 22, 2017 at 10:18 am

It's been a wild ride, but 2017 is somehow already drawing to a close. Maybe it's the whole "time flies when you're having fun" thing—or maybe we've ventured too close to a black hole, distorting the very fabric of time and space—but boy, that went fast, eh? Anyway, as we move toward the year's final…

Row Over Wembley Trademark a Test of Intellectual Property Law
December 20, 2017 at 2:22 pm

The team features multi-career athletes, including a lorry driver and a gas fitter. Needless to say, this is not what people think of when they hear the word Wembley. And yet, since 2012, this club has held a trademark on the name. For some reason, the FA failed to challenge this trademark, and has since been banned from selling Wembley-branded merchandise in certain European countries. Against the odds, Wembley FC has maintained the trademark—until now, of course...

How 'Star Wars' Has Used Cute As A Marketing Safety Net For Decades
December 18, 2017 at 2:25 pm

I finally got to see "Star Wars: Episode VIII - The Last Jedi" last night. I won't spoil anything for you, because I barely made it a few days without hearing about some plot point. There is one part of the movie that I will discuss today, and don't worry, this won't spoil anything. How…

Star Wars Inspired Jackets From Columbia Sell Out in Minutes
December 11, 2017 at 12:35 pm

For the collection, Columbia made only 1,980 copies of each jacket (in reference to the film’s year of release), which sold out in mere minutes online. Fans also camped out at stores for a chance to buy one of the limited copies that made it to a select number of Columbia locations...

Campus Bookstores Focus Less on Books, More on Branded Merchandise
November 22, 2017 at 1:17 pm

Campus bookstores are much more than bookstores, as many of us know. It's a place for prospective students, current students, alumni and their families to stock up on items like apparel, drinkware and pretty much any other item you can…

'Stranger Things' Also Gave Free Publicity to an Orthodontist in Missouri
November 20, 2017 at 2:10 pm

"Stranger Things" has done a good job of boasting businesses through wardrobe choices in its second season. The first recipient of free publicity through apparel was the Science Museum of Minnesota, which had a boost in apparel sales and interest after the character Dustin wore a sweatshirt on the show. It seems like Dustin might…

The Kansas City Royals' 'Garage Sale' Was a Huge Success
November 17, 2017 at 2:38 pm

If you recall, a few weeks ago we ran a piece on a cool promotion planned by the Kansas City Royals. Instead of letting old promotional items sit in storage, the team decided to hold their first ever “Garage Sale,” inviting fans to come to Kaufmann Stadium and purchase…

Fanatics Will Need to Change Its Approach Abroad
November 15, 2017 at 2:11 pm

Plenty of things can be called “stereotypically American”: fireworks, corndogs, country music, reality TV. We have a certain image in the eyes of the world, though not everything this image entails is as prevalent across the board—we are a diverse nation, after all. There is one stereotype, though, that stands to be true, and that…

New Denver Broncos Hats Made From Four Water Bottles Each
November 13, 2017 at 2:11 pm

I find myself buying more plastic water bottles than I’d care to admit. While I always make a point of recycling them, and even refill them a few times, I’d be naïve if I said I believed this was an eco-friendly approach to water consumption. Of course, I’ve tried reusable bottles, but I always manage…