Getting Ready to Ride the Green Wave
With the market forecast increasingly green, suppliers are scrambling to produce more environmentally responsible promotional products. Here’s how some are showing they’re the real deal.
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Ethan Boldt
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The HumphreyLine is one such supplier. In 2008, it developed two new green lines: biodegradable plastic and personal-care amenities housed in packaging made from post-consumer recycled content. “My view is that biodegradable plastic, which converts polyethelene into water and carbon dioxide, is a pretty attractive niche market because it really answers a lot of current controversy in the country—like cities banning plastic bags [as well as] landfill problems,” stated Mel Ellis, president of the Milwaukie, Oregon-based company. Plus, with heightened awareness of pollutants that can affect a consumer’s health, he believes the personal-care line has an attractive long-term market.
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Ethan Boldt
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