Getting Ready to Ride the Green Wave
With the market forecast increasingly green, suppliers are scrambling to produce more environmentally responsible promotional products. Here’s how some are showing they’re the real deal.
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Ethan Boldt
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However, he’s comfortable with the time frame, because there is really no doubt at this point that, like in other industries, the future of promotional products is green. “I believe it will change a lot in the next couple of years. The green phenomenon is very real,” Ellis said. He pointed to the organic grocery marketplace and the willingness of consumers to pay a premium for organic products versus conventional ones—and added that consumers are simply ahead of distributors, at present.
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Ethan Boldt
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