Getting Ready to Ride the Green Wave
With the market forecast increasingly green, suppliers are scrambling to produce more environmentally responsible promotional products. Here’s how some are showing they’re the real deal.
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Ethan Boldt
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“We’ve numbered [items] to provide an easy … reference system for distributors and end-users to read when they look at our products,” said Lederer. For example, a product with a one, a seven and an eight next to it means it contains recycled content, uses greener material substitution and was produced using alternative energy. “We’re not saying, ‘This is green, buy it!,’ and you don’t know what you’re buying, or why it matters. Instead, we’re telling you why it may matter to you, but you decide for yourself,” he explained.
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Ethan Boldt
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