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With deep customer potential, fan and spirit apparel can โจbe very lucrativeโจ
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What Everyone Is Wearing
What is popular in the bleachers is the same as what is popular on the field, because wearing your very own "Utley #26" shirt makes you cool in many, many ways. "Performance wear is hot, hot, hot," said Andersson. "The more cotton shirts approach prices of poly shirts, the cost gap decreases and the poly stuff is more attractive," he said.
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- Companies:
- Atlantic Coast Cotton
- Marathon/Prestige
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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