Give Me A Sale!
With deep customer potential, fan and spirit apparel can โจbe very lucrativeโจ
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Roberts also suggested going deeper into your lineup of products, as the sale does not end at a T-shirt and cap. "In addition to the above, [consider] laces, socks, rally flags and towels," said Roberts. Marathon/Prestige's "funky socks," as Roberts described them, are a slightly different twist on spirit apparel. "One sale to a school was 2,200 pairs for Greek Week in the school colors," Roberts explained. "The [post-promotion] report was that they plan to do the same [promotion] in the fall."
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- Companies:
- Atlantic Coast Cotton
- Marathon/Prestige
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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