Give Me A Sale!
With deep customer potential, fan and spirit apparel can โจbe very lucrativeโจ
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Clearly, the numbers show you don't have to tap into the major leagues to find success in selling into this market. In fact, with the multitude of licensing issues at the larger university and professional level, a distributor's time may be better spent keeping it local. "Spend time on the 40,000-plus that do not have [licensing] in place to generate sales," said Roberts.
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- Companies:
- Atlantic Coast Cotton
- Marathon/Prestige
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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