When It Rains, Promotions Pour In
Tips on selling promotional umbrellas
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New Tech
In addition to the large variety of sizes and designs, umbrellas can also feature helpful and innovative add-ons. Jeffrey Nanus, president of AAA Innovations, Norwood, N.J., described a new technology aiming to improve umbrella sales. "We've developed a mobile app called RainAlertz. This is a mobile app that will be available on any umbrella that we offer in our line," he said.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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