When It Rains, Promotions Pour In
Tips on selling promotional umbrellas
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Dan Edge, national sales manager at Peerless Umbrella Co. Inc., Newark, N.J., echoed this statement. "It's usually an emergency purchase," Edge said. "You're usually looking for a cheap umbrella just to get you to your next point, but those don't last."
Edge said his general rule is that people should have three umbrellas: one for the car, one for the office and one for home. Having an umbrella at a moment's notice is important, because, as Edge puts it, "Murphy's Law will have it that your umbrella is never where you are when you need it."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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