When It Rains, Promotions Pour In
Tips on selling promotional umbrellas
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Hold Onto Them
Umbrellas make great promotional giveaways because of how useful they are in daily life. Richard Meth, vice president of sales at Rainkist Umbrellas, Edison, N.J., described the many promotional opportunities that umbrellas present. "I always like to say umbrellas are a great corporate gift or incentive because the truth of the matter is that no one ever seems to go out and buy themselves an umbrella," Meth said. "When was the last time you woke up and said 'I'm going to go out and buy an umbrella?'"
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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