When It Rains, Promotions Pour In
The app works like this: a RainAlertz tag hangs on an umbrella, and a special code is included to download the app. Each code is coordinated with the end-user. The app alerts users if there is more than a 60 percent chance of rain in their area, using theNational Weather Service and their phones GPS. "So if it's Travelers Insurance, we have a code that every Travelers Insurance umbrella will have," he added. "You'll get an alert on the phone with the Travelers Insurance logo and it will say something like, 'Your friends at Travelers Insurance have you covered. Looks like it may rain today. Don't forget your Travelers umbrella.' It's a great message and, as a promotional item, it's a great advertising tool."
Brendan Menapace is the content director for Promo+Promo Marketing.