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ONE FOR ALL …
The concept of a “seasonless” style is apparently not fashion fiction. With the growth in popularity of vests for the in-between months as well as adaptable looks for increased promotional versatility, distributors now have the option of choosing one style to get end-users through a variety of weather patterns. And for an item that already has high perceived value,
multipurpose styling ups the ante all the more. “Consumers know that a good outerwear piece is an investment, and when they see their company or organization giving them a jacket, they think that their company has made an investment,” noted Christina Rubbicco of Medford, Massachusetts-based Charles River Apparel’s marketing department.
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- Companies:
- Charles River Apparel
- Dunbrooke
E
Christen Gruebel
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