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• Fall. Ever the fall favorites, leather and denim are considered by Buckner to be essential to every apparel line. “The market for leather and denim comes and goes with trends, but you can be certain they will always be around,” she said. Leather, which can be embossed or debossed with a logo, is great for a high-end marketing strategy, as quality is always a top consideration, Buckner maintained. On the other hand, denim is a good choice for embroidered logos and can be used for more casual promotions. One thing to note: “You find you need a men’s and ladies’ cut,” she said.
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- Companies:
- Charles River Apparel
- Dunbrooke
E
Christen Gruebel
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