Top Ten Reasons Why Promotional Products Distributors Fail
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4. Over promise and under deliver.
Because PPDs are anxious to get the business, they sometimes tell the customer what they want to hear while knowing full well a miracle will have to occur to make it happen. Instead, be realistic with your customer and yourself. If the expected delivery time is ten days, tell your customer 14 days. If all goes well and the product arrives within the expected ten days, you will be a champion in the eyes of your customers. If you have unexpected delays, you still have four days of cushion to eliminate/resolve the issues and still deliver within the promised timeframe. Remember, under promise and over deliver.
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- PPAI
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