Top Ten Reasons Why Promotional Products Distributors Fail
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2. I have the best price in town.
Why has it become so honorable to be the low cost leader? By being the cheapest price in town, what message are you communicating to your customer base? You certainly want to be competitive, but you are in business to earn a living. By becoming the low cost leader, you will attract customers who are price shoppers only. You will not attract and retain loyal customers. Become know for quality products at competitive pricing with exceptional service.
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- PPAI
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