Quiz: Do you know your demographic?
To dress teens and tweens, you must think like one
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Answer: Both C and D.
“It is almost impossible to pick one item that will span over time,” Bingham maintained. However, she does point out that a growing trend in the promotional market is going beyond the simple T-shirt and trying swimwear or accessories such as scarves. Creating something that has the spark of originality could help clients move from flavor of the month to wardrobe mainstay. “The promotional market is … built on shifting with the current trends and playing off of the old standbys,” she added.
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Christen Gruebel
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