Quiz: Do you know your demographic?
To dress teens and tweens, you must think like one
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6. What should you do to become more in-tune to this market?
A) Watch “Hannah Montana.” A lot.
B) Stand in line to buy tickets to a Jonas Brothers concert. Observe.
C) Read Twilight. The entire series.
D) All of the above.
Answer: D.
Put down The Wall Street Journal. Turn off CNN. “Distributors should stay current with fashion trends and [be] creative in their presentations to customers who reach the tween market,” Bingham said. She pointed to TV shows such as, yes, “Hannah Montana” (hurry, only one season left!) and “90210” (not the one you used to watch. They’ve circled back around and remade it), and reading such magazines as People and Seventeen (which, ironically, is more interesting to those under 17).
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E
Christen Gruebel
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