Quiz: Do you know your demographic?
To dress teens and tweens, you must think like one
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Answer: B.
“With the current technology making it easier and more cost-effective for suppliers to produce really cool clothing, kids are now able to get access to more styles on their teenage budgets,” Bingham said. She suggested taking advantage of burnout fabric, laser etching and foil printing as a way to give promotional wearables more age-appropriate flair. Also, Bingham pointed to retail fashion T-shirts as a big, big area of opportunity. Instead of a left-chest logo, she suggested an allover print for this market with an added overlay of metallic or heat transfers, accented with studs or stones. “The silkscreen event T-shirt has given way to fashion tees sure to be worn again and again,” Bingham affirmed.
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E
Christen Gruebel
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