Quiz: Do you know your demographic?
4. What do you do with “bling?”
A) You pile it on to add a bit of shine to your look.
B) You swat it off your car.
C) You listen to it on your iPod.
D) You catch it, like a cold.
Answer: A.
The word “bling” might be ridiculously and comically overused, but the concept remains. Teens and tweens like things to shine. Entire brands have been built on this concept, including the ubiquitous Juicy Couture line. “Rhinestones Are a Tween’s Best Friend,” a 2008 article in The New York Times, discussed the Juicy Couture phantasmagoria as “Duchess of Windsor meets Iron Maiden.” Which is a pretty accurate descriptor for tween/teen style on the whole. Incorporate this trend in logos and embellishments. In Your Face Apparel, for instance, can turn branding into a complete rhinestone design, Bingham pointed out.