And Built's not the only company enhancing its product line to accommodate the latest and greatest from Apple. Hirsch predicted iPad skins will be a strong seller this year at Hirsch Gift. "Having the ability to personalize these is a huge plus," he added.
4. … but keep usability top of mind.
Though the tech heads might have been first in line to pick up the newest gadget, bear in mind that the rest of the population is often slower to turn over. Being able to accommodate those in many different stages of acquiring the newest laptop model or highest-tech accessory will give promotions increased impact. "Our products are good for Mac and PC," said Frank. What's more, he added, the "universal" laptop size keeps shifting: "It was 15", then 15.4", now it's 16"." When it comes to laptop cases or skins as promotions, Frank suggested distributors mix up sizes within a single order to fit the many different-sized laptops in an end-user audience.
- Companies:
- Hirsch Gift