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3. Stay on top of new innovations …
One only had to pay even a little bit of attention to the news and the blogosphere to be aware of the advent of the product that will save us all—the iPad. As such, suppliers are gearing up for iPad-centric promotions. "We try to keep up with the latest technology trends," said David Frank, national manager of promotional sales and marketing for New York-based Built. As such, the company is now offering neoprene sleeves and envelopes in a variety of colors, created specifically for the iPad.
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Christen Gruebel
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