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2. … but in a new way.
There are ways to make even the most-wanted items a little more coveted. According to Hirsch, customization is key to success. "Custom-shaped drives are extremely popular at the moment," he explained. Hirsch Gift, for example, offers USB drives in such shapes as lightbulbs, guitars and even flip-flops. The company's art team can create a flash drive based on a distributor's specifications for singular impact. Amping up a standard with an enhanced design, "can be a great invitation to launch a new product or service," noted Hirsch.
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Christen Gruebel
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