Gold Peak Tea Created a Smartphone Camera Lens Full of Iced Tea

By Brendan Menapace

Photographers know all about the golden hour: that time of day where the lighting is just perfect.

With the technological advancements in smartphone design, we've all become photographers in our own way, and Gold Peak tea is helping us all find that "golden hour" through a branded smartphone lens that's filled with actual Gold Peak iced tea.

Coca-Cola’s Gold Peak Tea made an IRL filter lens to give any photo a golden-hour glow: https://t.co/tMwctrX8g9 pic.twitter.com/lijqEtwqkj

— Ad Age Creativity (@creativitymag) October 27, 2023

Amateur or professional photographers alike can enter to win one of the lenses on Gold Peak's website through the end of the month.

Just in case they do get one, Gold Peak encouraged them to upload their shots with #shotwithgoldpeak. In the meantime, the company sent the lens to some well-known photographers and shared their work with the iced tea "filter."

And, while people wait to see if they win, they can still use a bottle of Gold Peak tea to create that golden hour look by shooting through the bottle itself.

This is a fun product that people might not have known they wanted. Photo enthusiasts love original lenses and things that create out-there images, and saying you took a photo using some iced tea is a conversation starter. If they get the lens, it instantly becomes a branded product on their smartphones. If they don't, they'll still want to join the party by buying Gold Peak tea to upload photos. That whole call to upload photos itself is an integral part of it, as it encourages social media sharing and uses a special hashtag that directs it all back to Gold Peak.