Throw in the Towel Already
An old sports cliché may signal a new sales opportunity
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And for those truly of the glass-half-full ilk, Boon-Richardson reminded everyone how the pieces make the whole. As companies continue to advertise and push through the tough times, advertising with products like golf, hotel and yes, even Terrible Towels, can help lead the way. “Promotional products are a way to make the economy turn for the better,” she concluded. “It’s a chain reaction that we can’t control, but we certainly can contribute to.” And a giant Amen to that.
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