Throw in the Towel Already
In addition to increased interest in the hospitality side, Boon-Richardson sees the eco-market as a great opportunity for distributors, stating, “We have had more requests asking if our products are organic.” Further, she noted E.P.S. Solutions’ towels are made from U.S.-grown cotton.
Even with some markets still wide open, none of this is to imply a 60x80" piece of cloth is going to sell itself. Zezzo is quick to point out the advantage the towels offer. “We spend a lot of time in front of our customers teaching them and talking to them about how to sell a towel and why to sell a towel.” He points to the beach towel as an example. “The beach towel is such an underutilized category for what the end-user gets dollar for dollar.” It’s a product that offers many advantages over more traditional products, such as the large imprint area and the one-size-fits-all nature.