Throw in the Towel Already
An old sports cliché may signal a new sales opportunity
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Tania Boon-Richardson, vice president of administration at Woodstock, Illinois-based E.P.S. Solutions, views towels as an affordable product with wide-ranging appeal. “Towels lend themselves to most any event, the strongest being the customary printed or embroidered golf towels for golf outings, or beach towels for sales giveaways or awards programs,” she explained. “Any sports event would not be complete without printed rally towels nor would a charity walk or run be complete without a sports or workout towel.” Even as it seems every other part of the economy is shedding jobs and advertising dollars, Boon-Richardson said the company has seen an increase in its business with hotels, casinos and cruise lines.
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