Throw in the Towel Already
An old sports cliché may signal a new sales opportunity
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Zezzo offered a final bit of advice to both suppliers and distributors. “To sum it all up, it’s a great, great category, [but one] that you have to understand. So don’t go out and try to sell it without understanding it,” he maintained. “We’re dead in the water if we expect distributors to just start selling towels. If we get a chance to tell our story and prove ourselves and back up what we promise, we have success.”
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