Throw in the Towel Already
Dana Zezzo, vice president of sales at Pittsburgh-based Pro Towels Etc., noted a challenge among distributors he talks with. Zezzo, a former apparel specialist turned towel aficionado, sees a vacuum, albeit unintentional, in distributors’ knowledge about towels. “I’m a 20-year apparel guy and it’s amazing to go out and call on distributors or decorators ... and very few of them have ever sold a towel before,” he said. That’s not to say clothing distributors should drop everything to offer an all terry-cloth product line all the time, but they should start thinking of towels as something to keep in the cupboard for a rainy day.