The Writing's on the ... Facebook Wall?
How to sell pens when everything's gone digital
By
Sean Norris
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And "great success" might be an understatement. According to Computerworld, the International Data Corporation's "Worldwide Quarterly Tablet Tracker" study projected 2013 tablet sales at 172.4 million units, with 2016 sales skyrocketing to 282.7 million. Even if only a fraction of pen-users embrace the pen-stylus hybrid, that's still a huge base of potential customers—and that's before you even account for smartphone users. Looking at projections like that, it's not crazy to think that the explosion in touchscreen devices—long thought to be the death knell for traditional writing instruments—could actually contribute to an increase in demand for pens.
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- Companies:
- Atteff International
- Places:
- Ontario, California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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