The Writing's on the ... Facebook Wall?
How to sell pens when everything's gone digital
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Sean Norris
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Why Pens?
If the track record of sales success isn't enough, there are two more big reasons it's worthwhile to pitch pens.
One, there are plenty of potential markets for sales. Xiao pointed to banking, insurance, advertising, retail and others. Fisher noted that high-end pens are great for businesses that run incentive programs or give gifts, while less-expensive pens work everywhere else. "There are tons of markets. Educational, medical, restaurant, military, law enforcement, attorneys, corporate, artists and designers, tradesmen, etc.," he said. "The list goes on and on."
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- Companies:
- Atteff International
- Places:
- Ontario, California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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