The Writing's on the ... Facebook Wall?
How to sell pens when everything's gone digital
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Sean Norris
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Two, once you've found the right market, pens provide excellent opportunities for repeat orders. "We have a pen that is bullet-shape designed, and it has appealed to military end-user clients," noted Xiao. "We have been receiving repeat orders a few times a year for years."
Fisher gave the example of an Aerospace event that gave Fisher Space Pens as attendee gifts. "Because it was perfect for that particular market, it was well-received, and to this day when we return to the event people are still talking about it," he said. "Like I said before, all you have to do is find the perfect pen for the perfect market and you're set."
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- Companies:
- Atteff International
- Places:
- Ontario, California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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