The Writing's on the ... Facebook Wall?
How to sell pens when everything's gone digital
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Sean Norris
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In other words, pens continue to sell because people still need pens—and that's the first thing you should tell your clients. "Every employee at a restaurant carries a pen, police officers writing you those wonderful tickets, students in class, outdoorsmen taking notes, artists and designers, etc.," explained Matt Fisher, ad specialties director for Fisher Space Pen Co., Boulder City, Nev. "There is always a need for a pen and there always will be."
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- Companies:
- Atteff International
- Places:
- Ontario, California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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