Romancing the Bar
The seductive, sumptuous and very sales-worthy nature of America’s favorite addiction—chocolate
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• Maple Ridge Farms of Mosinee, Wis. currently is offering wooden collectors’ boxes with logo imprints on the top.
• Blaine, Washington–based Chocolate Chocolate is using a Russian-nesting-dolls approach with a chocolate-filled box made out of chocolate. The whole item then is placed in a nonedible box, so it will—to borrow from another famous chocolatier, M&Ms—“melt in your mouth, not in your hands.”
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Christen Gruebel
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